99.98
99.98 is a self-initiated exercise on branding, product design and packaging. With a reference to steam, 99.98 lends its name from the boiling point of water, producing the energy to power the vehicles the models are based on. The models itself are laser cut and etched
The packaging is book based to transport models flat-pack. Two pieces of perspex make the front and back of the book and the pages consist of Kraft board sheets containing the pieces. The front piece of perspex is laser cut with the 99.98 branding and the back is etched with the blueprint of the model - a piece that can be displayed or taken away from the book. Two pieces of elastic hold the packaging together, again eliminating any need for adhesive.
Featured on Packaging of the World
Project Scope
Brand Identity
Packaging
Product Photography
Tony Brownjohn
Packaging Partner