99.98 The Book


99.98 is a self-initiated exercise on branding, product design, publication and packaging.

An accompaniment to the 99.98 models and its packaging, the 99.98 book is designed to inform readers about the history, invention and mechanics of each particular model. Assembly instructions are also included, the layout designed as a blueprint in keeping with the brand’s aesthetic.

Finishing includes metallic foil colour coded to each model (red for plane, blue for train and green for the steamboat) and stab sewn binding on Colourfield 300gsm and Advance Laser paper stock. Held by elastic bands, the book sits on top of the packaging to complete the set.

Project Scope

Publication

Product Photography

Tony Brownjohn

Printing Partner

Big Colour Imaging