Coordinate is a Health and Safety Administration service based in Auckland, New Zealand.

Guided by principles of finding solutions to systems and coordinating easier processes, we crafted an identity that reflected these values. A bold sans serif in cutouts that provided a stark graphic was chosen for the logo to signify a service that provides a strong backbone to a lot of small/medium businesses. A black and white palette carries on the visual aesthetic.

Textured paper, laser-cutting and double-sided stock for the business cards were some of the finishes used in print production. The logo is laser cut on black card to show the back of the underlying textured paper - again in reference to Coordinate’s ethos.