Lucid Chocolatier

Lucid Chocolatier is a small batch bean-to-bar craft chocolate maker specialising in organic Peruvian cacao. In need of a rebrand to better suit the FMCG environment the product sits on, Lucid Chocolatier set out to develop a refined brand that represented their chocolate.

With a minimal design, neutral tones of grey and black to distinguish the strength of cacao and finishes like foiling and UV spot gloss, the brand identity fluidly translates across the brand - from the bar packaging to the apparel to the ecommerce boxes.

Project Scope

Brand Identity
Packaging
Printed Collateral